Direction: The NMB partnered with Del Monte to provide 80,000 fresh mango samples to Chicago Public Schools before Cinco de Mayo. As part of this great opportunity, the NMB created all the collateral pieces to coincide with the samplings for students. The Del Monte handout was an original concept created from scratch. {To date, the day after Cinco de Mayo remains to be the busiest day for Chicago area traffic on the NMB website.}
Deliverables: 2 sided engaging handout for students 1st-8th grades. Rulers with the NMB logo and “Rule your school with mangos” messaging.
Ashley N Harris 