Direction: The NMB partnered with popular bloggers to leverage their audiences to promote mangos. Influencer programs included contributors to make mango.org recipes and Nutrition ambassadors to spread mango nutrition.
Deliverables: The NMB worked closely with these influencers to create messaging that spreads mango facts and nutrition, and recipes that align with the NMB’s core principles and goals.
Food Faith Fitness
The National Mango Board partnered with Taylor Kiser of Food Faith Fitness in December to create a Mango Gluten-Free Gingerbread Cake. The recipe was featured on AOL’s The Most Mouthwatering Desserts to Make this Holiday Season.
Kara Lydon, RDN
The National Mango Board partnered with Kara Lydon to feature the mangonada, an increasingly popular drink. Her article was featured in Shape Magazine.
The National Mango Board partnered with Amanda’s Plate to create a Mango Quinoa Tabbouleh for the Meet Your Mango Program. The recipe incorporated Amanda’s Lebanese roots with the tropical fruit.
Foxes Love Lemons
For fall, the National Mango Board sought a creative way to include mangos in Halloween festivities. We partnered with Foxes Love Lemons for our Contributor Program to create a fun snack dinner with mangos as the star.
The National Mango Board worked with Natasha’s Kitchen to create a Mango Cake for her Meet Your Mango recipe in 2017.
Additional influencers include The Chunky Chef, Dash of Evans, Hip Foodie Mom, Laura Fuentes and Weelicious.