Direction: The NMB partnered with popular bloggers to leverage their audiences to promote mangos. Influencer programs included contributors to make mango.org recipes and Nutrition ambassadors to spread mango nutrition.
Deliverables: The NMB worked closely with these influencers to create messaging that spreads mango facts and nutrition, and recipes that align with the NMB’s core principles and goals.
The National Mango Board partnered with Taylor Kiser of Food Faith Fitness in December to create a Mango Gluten-Free Gingerbread Cake. The recipe was featured on AOL’s The Most Mouthwatering Desserts to Make this Holiday Season.
For fall, the National Mango Board sought a creative way to include mangos in Halloween festivities. We partnered with Foxes Love Lemons for our Contributor Program to create a fun snack dinner with mangos as the star.