Direction: For the 2017 attendance at Solstice in Times Square the NMB ideated the #MangoTreePose sweepstakes to engage with NYC yogis. Event activation included coordinating with Times Square Alliance, USDA, and legal to approve all copy, sweepstakes rules and artwork.
Deliverables: To initiate buzz for this 24 hour campaign, social shares and print collateral were created. Event day work included promoting the campaign to yogis and engaging with those that participated via Instagram.
