Direction: The NMB chose to partner with Tajin to access their expansive following. To do so, the teams shared monthly social posts (Facebook, Instagram and Twitter). Additionally, the NMB would provide Tajin samples at their Maker Faire sampling booths in 2017 to promote the spice.

Deliverables: Created an outlined partnership approved by legal and USDA. Created monthly posts and joint hashtag, #MangoMeetsTajin, approved by Tajin, promoting both mangos and the spice.