Resume

Advanced Skills

|  B2B account management  |  Collaborative team leadership  |  Client relationships  |  Content creation  |  Timeline and cost negotiation  |  Project management  |  Copywriting and editing  | Audience-specific communication | Email marketing execution  |  Quality assurance  |  Social media advertising  |  Marketing campaigns and events  |  Analytical problem solving  |  Event coordination and execution  |  Budget management  |  Trend analysis  |  Adobe Creative Suite  |  Facebook Ads  |  Microsoft Office  |  Constant Contact  |  Hootsuite  |  Canva  |  Kentico  |  Google Analytics  |  Simply Measured  | WordPress |

Work Experience

MARKETING SPECIALIST | NATIONAL MANGO BOARD | NOVEMBER 2016 – DECEMBER 2017
  • Won 2017 Produce Business Marketing Excellence Award

  • Led all consumer programs and campaigns through coordination with PR agency, design team and brand partnerships

  • Created and executed Ayesha Curry and Mango Selfie Facebook ad campaigns

  • Managed $1M budget, ensuring projects were completed, successful and billed appropriately

  • Developed and wrote all content and creative for company’s social media accounts

  • Optimized social media performance through increased focus on targeting and scheduling

  • Wrote monthly blog content and weekly website copy for Mango.org

  • Identified $30K in budget savings within consumer programs without compromising quality or results

  • Activated events and produced promotional deliverables through vendor and printer management

  • Monitored website and social performance; provided monthly reports with analysis and insights

  • Maintained respective CRM systems, social platforms and design programs

  • Wrote and edited press releases on behalf of company, ensuring AP style compliance

  • Managed web agency to successfully move Mango.org from Kentico to WordPress

  • Designed print and digital creative for events, website and social media via Adobe Creative Suite

  • Aligned consumer, retail, foodservice and nutrition programs through cohesive brand identity

 CLIENT PROJECT MANAGER | XPERIENT | APRIL 2014 – NOVEMBER 2016

  • Managed all client accounts and their respective print marketing projects

  • Established project briefs for production team including schedules, timelines and expectations

  • Negotiated hard cost estimates with vendors and priced all projects

  • Consulted clientele on best practices and creative production techniques to meet budgetary needs

  • Supervised multidisciplinary team and provided performance feedback

  • Developed quarterly email campaigns for potential new clients

  • Designed materials for clientele’s print campaigns, mailings and collateral

  • Proofread and typeset both internal and external print marketing pieces

RETAIL MANAGER | ABERCROMBIE AND FITCH | OCTOBER 2011 – APRIL 2014
  • Established store marketing, layout, and visual merchandising, ensuring company standard compliance
  • Managed store operations including sales, payroll, inventory and staffing
  • Trained employees on best customer service practices and role responsibilities
  • Activated holiday preparations including increased inventory and promotions, and extended store hours
  • Identified areas of opportunity within store operations and raised audit scores at three separate locations
STAFF MEMBER | THE MADISON REVIEW | SEPTEMBER 2010 – MAY 2011
  • Published a bi-annual literary arts journal for the University of Wisconsin
  • Reviewed and selected submitted short story pieces to be published in journal
  • Provided content and grammar edits for selected pieces
MARKETING AND EVENTS INTERN | ISTHMUS PUBLISHING | JANUARY 2011 – MAY 2011
  • Worked with agencies and vendors to plan the Green Day event and Beer and Cheese Fest
  • Created and managed marketing materials for Isthmus events
  • Ensured timeliness of event schedules by managing presentations
  • Maintained the event webpage by updating and creating local based content
EDITORIAL INTERN | TOR BOOKS | JUNE 2009 – JUNE 2010
  • Determined future book contracts and author signings
  • Read and critiqued submitted manuscripts to improve plotlines and grammar
  • Wrote and edited copy for Tor Books sales pitches and book synopses

Education

2007-2011 | B.A. ENGLISH LITERATURE | UNIVERSITY OF WISCONSIN